Since 2018, Voskanian Parfume has expanded into seven countries. What has been the driving force behind the brand’s rapid international recognition?
In reality, there is no secret formula behind international recognition. The key is to participate in prestigious international exhibitions, where you have the opportunity to connect with the leading figures of the global fragrance industry—distributors, boutique owners, journalists, and many other professionals. These events provide invaluable opportunities to build meaningful industry relationships.
That said, before you can exhibit at such respected international platforms, your brand must already meet a certain standard of quality and professionalism.
Today, Voskanian Parfume is officially represented in Armenia, as well as in Russia, Ukraine, Kazakhstan, Cyprus, Austria, and the United States.
In a market where many brands rely on ready-made fragrance formulations, you chose the most challenging path-creating original signature scents. How do you select the ingredients for your fragrances?
Many perfume brands do not have an in-house perfumer. Instead, they often outsource fragrance development to independent perfumers or specialized fragrance houses that provide these services professionally. In my case, I am the perfumer behind the brand, and I personally create every fragrance.
The ingredients I work with are sourced from internationally renowned manufacturers. My laboratory contains thousands of raw materials, and depending on the creative vision and the concept behind each fragrance, I carefully select the ingredients that, when blended together, bring the envisioned scent to life.
Voskanian Parfume is positioned as a high perfumery brand. What gives your fragrances their premium quality and distinctive identity?
The defining characteristic of Voskanian Parfume is its authorial nature. Every fragrance is personally created by its author and reflects genuine personal inspiration, unlike many brands that are primarily driven by marketing strategies, consumer demand, or commercial limitations.
At Voskanian Parfume, there are no creative compromises-whether in the selection of ingredients based on cost or in the artistic process itself. Every fragrance is born from personal inspiration and refined into a unique olfactory creation, rather than being developed solely to satisfy market trends.
How do you envision the future of Voskanian Parfume over the coming years?
The core of our long-term strategy is to continue expanding the brand’s international presence and reaching a wider audience. Although Voskanian Parfume is a niche luxury fragrance house and is not intended for everyone, our goal is to make the brand available in more countries and introduce our fragrances to an even larger community of people who truly appreciate artistic perfumery.
This article was translated using AI
