How did the idea for Amelie come about, and what is the story behind the brand?
- The idea for creating “Amelie” came to me at a time when I was working in a completely different field. I really loved my job, but at the same time, I was constantly thinking about starting my own business. I wanted to create something where I could incorporate my personal taste, vision, and values. That is how my love for and interest in flowers led to the idea of creating the “Amelie” flower salon.
My goal was to create a brand that would stand out through its unique style, aesthetics, and, most importantly, the idea of presenting beauty beautifully.
The name “Amelie” was also chosen for a reason. It is of French origin and symbolizes harmony, strength, and determination.
What are the most popular types of flowers in Armenia, and how have people’s preferences changed over the years?
- Since the flower salon was founded in 2021, we have been working in this field for more than five years. During this time, our customers’ preferences have constantly evolved. However, despite these changes, the rose remains the most sought-after flower.
Roses come in a wide variety of types and colors. There are classic, spray, and other varieties of roses that are available at flower salons almost all year round. I believe their popularity is also due to the fact that most customers consider the rose to be the most valuable and symbolic flower.
At the same time, carnations have also become one of the most popular flowers. In the past, carnations were often associated exclusively with certain ceremonies, but this stereotype is gradually changing. People have started giving carnations to one another more often and incorporating them into contemporary floral arrangements.
Carnations are quite long-lasting, have a beautiful appearance, and come in a wide range of colors. Like roses, they are also available almost all year round.
The culture of bouquets in Armenia is gradually changing, with people increasingly choosing unconventional flowers and arrangements. How do you view this change?
- I view this change very positively. In recent years, people have become more confident in making bold choices and have shown greater interest in different types of flowers, unconventional color combinations, and unique designs.
If customers previously tended to prefer classic options, today they increasingly want a bouquet to be personalized, express a particular mood, and reflect the personality or style of the person receiving it.
I believe this change also contributes to the development of floral culture. People are beginning to perceive a bouquet not simply as a gift, but also as an emotion, a story, and a form of self-expression.
How do you choose the flowers, colors, and arrangements for each order to convey the desired mood?
- For personalized orders, we first ask questions to understand the occasion for which the bouquet is intended. We also gather some information about the recipient, such as their preferences, style, age, or personality.
Based on this information, we select the appropriate types of flowers, colors, and arrangement. It is important to us that the bouquet is not simply beautiful, but that it conveys exactly the mood and emotion the customer wants to express.
In addition, we recently introduced a very interesting concept. We create bouquets inspired by the scents of different perfumes. Each bouquet is given the name of the corresponding perfume, while the combination of flowers and the overall design are created to reflect the mood and character of that particular fragrance.
We aim to create bouquets that evoke the same feelings in people as the corresponding perfume. This concept has been very well received by our customers and followers, and we are already receiving orders for bouquets inspired by specific fragrances for different occasions.
Besides personalized bouquets, what other services does Amelie offer?
- In addition to personalized bouquets, we provide floral arrangements for weddings, birthday celebrations, and other important occasions.
For each project, we take into consideration the overall style of the event, its color palette, the characteristics of the space, and the client’s preferences. It is important to us that the floral design is not simply visually beautiful, but also complements the atmosphere of the event and conveys the desired mood.
This article was translated using AI
