How did the idea for the brand come about, and what inspired you to embark on this journey?
- My love for chocolate goes back many years. I have always been fascinated by the idea that a small chocolate can bring a smile to someone’s face and make important moments even more memorable.
At first, I made chocolates for my friends and family. Later, I decided to create a brand that would reflect my emotions and vision. That is how Kristelle des Chocolats was born.
For me, it was important not only to create, but also to have the opportunity to develop my own brand and demonstrate that it is possible to build an international-level chocolate brand in Armenia as well.
I worked at Yerevan State University for seventeen years, and many people are genuinely surprised by how I managed to transition between two such different fields. But I suppose I have always been a creative person, and I have always loved working with my hands.
There came a point when I was already making chocolates and realized that this was something much closer to my heart. That was when I decided to leave my main job and dedicate myself entirely to Kristelle des Chocolats.
Your chocolates are often chosen as gifts for special moments. How do you make each order unique and create a story around it?
- Every order has its own individual story, and it is important to us that the gift is not only delicious but also beautiful and able to convey the emotions associated with that particular occasion.
When the recipient opens the box, we want them to feel how much attention and care has been put into creating something especially for them.
What is the most challenging stage in the chocolate-making process?
- Chocolate is a very delicate material, and every detail whether it is humidity, temperature fluctuations, or the combination of flavors can influence the final result.
For me, it is essential that every chocolate is not only delicious but also meets the high standards I have established for the brand.
